<?xml version="1.0" encoding="UTF-8"?>
<!--Generated by Squarespace V5 Site Server v5.13.166 (http://www.squarespace.com) on Wed, 19 Jun 2013 01:22:03 GMT--><feed xmlns="http://www.w3.org/2005/Atom" xmlns:dc="http://purl.org/dc/elements/1.1/"><title>MANGO PROJECTS - creating images with impact</title><subtitle>MANGO PROJECTS - creating images with impact</subtitle><id>http://www.mangoprojects.com/blog/</id><link rel="alternate" type="application/xhtml+xml" href="http://www.mangoprojects.com/blog/"/><link rel="self" type="application/atom+xml" href="http://www.mangoprojects.com/blog/atom.xml"/><updated>2012-12-03T04:19:04Z</updated><generator uri="http://five.squarespace.com/" version="Squarespace V5 Site Server v5.13.166 (http://www.squarespace.com)">Squarespace</generator><entry><title>Charles Eames - Design Q&amp;A</title><category term="Inspiration"/><category term="charles eames"/><category term="design"/><category term="i learned"/><category term="video"/><id>http://www.mangoprojects.com/blog/2012/11/19/charles-eames-design-qa.html</id><link rel="alternate" type="text/html" href="http://www.mangoprojects.com/blog/2012/11/19/charles-eames-design-qa.html"/><author><name>Alex Mau</name></author><published>2012-11-19T22:49:00Z</published><updated>2012-11-19T22:49:00Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p><span class="thumbnail-image-block ssNonEditable"><span><a href="javascript:showFullImage('/display/ShowImage?imageUrl=%2Fstorage%2FCharlesEames_QA.jpg%3F__SQUARESPACE_CACHEVERSION%3D1352675027558',700,369);"><img src="http://www.mangoprojects.com/storage/thumbnails/8411159-20937831-thumbnail.jpg?__SQUARESPACE_CACHEVERSION=1352675029997" alt=""/></a></span></span><a href='http://youtu.be/3xYi2rd1QCg' target='_blank'>Design Q&A with Charles Eames</a><br />A film, made in 1972, that expresses Charles Eames' approach to the design process. The questions and answers were the conceptual basis of the exhibition 'Qu'est ce que le design?' at the Musée des Arts Décoratifs, Palais de Louvre in 1972.</p>
<iframe width="400" height="300" src="http://www.youtube.com/embed/3xYi2rd1QCg?rel=0" frameborder="0" allowfullscreen></iframe>
<p>I LEARNED ...
<ul>
<p>Q: “What is your definition of ‘Design,’ Monsieur Eames?</p>
<blockquote>
  <p>“One could describe Design as a plan for arranging elements to accomplish a particular purpose.”</p>
</blockquote>
<p>Q: “Is Design an expression of art?”</p>
<blockquote>
  <p>“I would rather say it’s an expression of purpose. It may, if it is good enough, later be judged as art.”</p>
</blockquote>
<p>Q: “Is Design a craft for industrial purposes?”</p>
<blockquote>
  <p>“No, but Design may be a solution to some industrial problems.”</p>
</blockquote>
<p>Q: “What are the boundaries of Design?”</p>
<blockquote>
  <p>“What are the boundaries of problems?”</p>
</blockquote>
<p>Q: “Is Design a discipline that concerns itself with only one part of the environment?”</p>
<blockquote>
  <p>“No.”</p>
</blockquote>
<p>Q: “Is it a method of general expression?”</p>
<blockquote>
  <p>“No. It is a method of action.”</p>
</blockquote>
<p>Q: “Is Design a creation of an individual?”</p>
<blockquote>
  <p>“No, because to be realistic, one must always recognize the influence of those that have gone before.”</p>
</blockquote>
<p>Q: “Is Design a creation of a group?”</p>
<blockquote>
  <p>“Very often.”</p>
</blockquote>
<p>Q: “Is there a Design ethic?”</p>
<blockquote>
  <p>“There are always Design constraints, and these often imply an ethic.”</p>
</blockquote>
<p>Q: “Does Design imply the idea of products that are necessarily useful?”</p>
<blockquote>
  <p>“Yes, even though the use might be very subtle.”</p>
</blockquote>
<p>Q: “Is it able to cooperate in the creation of works reserved solely for pleasure?”</p>
<blockquote>
  <p>“Who would say that pleasure is not useful?”</p>
</blockquote>
<p>Q: “Ought form to derive from the analysis of function?”</p>
<blockquote>
  <p>“The great risk here is that the analysis may be incomplete.”</p>
</blockquote>
<p>Q: “Can the computer substitute for the Designer?”</p>
<blockquote>
  <p>“Probably, in some special cases, but usually the computer is an aid to the Designer.”</p>
</blockquote>
<p>Q: “Does Design imply industrial manufacture?”</p>
<blockquote>
  <p>“Not necessarily.”</p>
</blockquote>
<p>Q: “Is Design used to modify an old object through new techniques?”</p>
<blockquote>
  <p>“This is one kind of Design problem.”</p>
</blockquote>
<p>Q: “Is Design used to fit up an existing model so that it is more attractive?”</p>
<blockquote>
  <p>“One doesn’t usually think of Design in this way.”</p>
</blockquote>
<p>Q: “Is Design an element of industrial policy?”</p>
<blockquote>
  <p>“If Design constraints imply an ethic, and if industrial policy includes ethical principles, then yes—design is an element in an industrial policy.”</p>
</blockquote>
<p>Q: “Does the creation of Design admit constraint?”</p>
<blockquote>
  <p>“Design depends largely on constraints.”</p>
</blockquote>
<p>Q: “What constraints?”</p>
<blockquote>
  <p>“The sum of all constraints. Here is one of the few effective keys to the Design problem: the ability of the Designer to recognize as many of the constraints as possible; his willingness and enthusiasm for working within these constraints. Constraints of price, of size, of strength, of balance, of surface, of time, and so forth. Each problem has its own peculiar list.”</p>
</blockquote>
<p>Q: “Does Design obey laws?”</p>
<blockquote>
  <p>“Aren’t constraints enough?”</p>
</blockquote>
<p>Q: “Are there tendencies and schools in Design?”</p>
<blockquote>
  <p>“Yes, but these are more a measure of human limitations than of ideals.”</p>
</blockquote>
<p>Q: “Is Design ephemeral?”</p>
<blockquote>
  <p>“Some needs are ephemeral. Most designs are ephemeral.”</p>
</blockquote>
<p>Q: “Ought Design to tend towards the ephemeral or towards permanence?”</p>
<blockquote>
  <p>“Those needs and Designs that have a more universal quality tend toward relative permanence.”</p>
</blockquote>
<p>Q: “How would you define yourself with respect to a decorator? an interior architect? a stylist?”</p>
<blockquote>
  <p>“I wouldn’t.”</p>
</blockquote>
<p>Q: “To whom does Design address itself: to the greatest number? to the specialists or the enlightened amateur? to a priviledged social class?”</p>
<blockquote>
  <p>“Design addresses itself to the need.”</p>
</blockquote>
<p>Q: “After having answered all these questions, do you feel you have been able to practice the profession of ‘Design’ under satisfactory conditions, or even optimum conditions?”</p>
<blockquote>
  <p>“Yes.”</p>
</blockquote>
<p>Q: “Have you been forced to accept compromises?”</p>
<blockquote>
  <p>“I don’t remember ever being forced to accept compromises, but I have willingly accepted constraints.”</p>
</blockquote>
<p>Q: “What do you feel is the primary condition for the practice of Design and for its propagation?”</p>
<blockquote>
  <p>“A recognition of need.”</p>
</blockquote>
<p>Q: “What is the future of Design?”</p>
<blockquote>
  <p>&nbsp;</p>
</blockquote>
</ul>
</p><p></p>]]></content></entry><entry><title>Jack White talks Restriction and Creativity</title><category term="jack white"/><category term="video"/><category term="wisdom"/><id>http://www.mangoprojects.com/blog/2012/11/12/jack-white-talks-restriction-and-creativity.html</id><link rel="alternate" type="text/html" href="http://www.mangoprojects.com/blog/2012/11/12/jack-white-talks-restriction-and-creativity.html"/><author><name>Alex Mau</name></author><published>2012-11-13T01:48:00Z</published><updated>2012-11-13T01:48:00Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p><span class="thumbnail-image-block ssNonEditable"><span><a href="javascript:showFullImage('/display/ShowImage?imageUrl=%2Fstorage%2FJackWhite_.jpg%3F__SQUARESPACE_CACHEVERSION%3D1349052766392',1200,1800);"><img src="http://www.mangoprojects.com/storage/thumbnails/8411159-20470122-thumbnail.jpg?__SQUARESPACE_CACHEVERSION=1349052766394" alt="Jack White talks restriction and creativity" /></a></span></span></p>
<p><a href='http://youtu.be/eH4NhlxSrOw' target='_blank'>Jack White talks restriction and creativity</a></p>
<iframe width="400" height="300" src="http://www.youtube.com/embed/eH4NhlxSrOw?rel=0" frameborder="0" allowfullscreen></iframe>
<p>Jack White is an American musician, singer, songwriter, record producer, multi-instrumentalist and occasional actor. He was best known as the vocalist, guitarist and pianist of The White Stripes until they split in February 2011, as well as a vocalist and guitarist for The Raconteurs and the drummer of The Dead Weather.<br /><br />
He is ranked No. 70 on Rolling Stone's list of "The 100 Greatest Guitarists of All Time". White's popular and critical success with The White Stripes enabled him to collaborate as a solo artist with other renowned musicians, such as Beck, The Rolling Stones, Jeff Beck,Alicia Keys, Bob Dylan, Electric Six, Insane Clown Posse, and Loretta Lynn, whose 2004 album Van Lear Rose he produced and performed on. In 2006, White became a founding member of the rock band The Raconteurs. In 2009, he became a founding member and drummer of his third commercially successful group, The Dead Weather. He was awarded the title of "Nashville Music City Ambassador" by the Nashville mayor Karl Dean in 2011.</p>]]></content></entry><entry><title>Michael Bierut - 5 Secrets from 86 Notebooks</title><category term="design"/><category term="i learned"/><category term="lecture"/><category term="michael bierut"/><category term="video"/><id>http://www.mangoprojects.com/blog/2012/10/15/michael-bierut-5-secrets-from-86-notebooks.html</id><link rel="alternate" type="text/html" href="http://www.mangoprojects.com/blog/2012/10/15/michael-bierut-5-secrets-from-86-notebooks.html"/><author><name>Alex Mau</name></author><published>2012-10-16T03:39:00Z</published><updated>2012-10-16T03:39:00Z</updated><content type="html" xml:lang="en-US"><![CDATA[<span class="thumbnail-image-block ssNonEditable"><span><a href="javascript:showFullImage('/display/ShowImage?imageUrl=%2Fstorage%2FMichaelBierut_5Secrets.jpg%3F__SQUARESPACE_CACHEVERSION%3D1348630994528',600,582);"><img src="http://www.mangoprojects.com/storage/thumbnails/8411159-20420434-thumbnail.jpg?__SQUARESPACE_CACHEVERSION=1348630995890" alt="Michael Bierut talks about five secrets from his eighty-six notebooks"/></a></span></span><iframe src="http://player.vimeo.com/video/7252845" width="400" height="300" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe>
<p><a href='http://99u.com/videos/6056/Michael-Bierut-5-Secrets-from-86-Notebooks' target='_blank'>Michael Bierut - 5 Secrets from 86 Notebooks</a><br /><br />
Renowned graphic designer Michael Bierut claims that he's not creative. Instead, he likens his job to that of a doctor who tends to patients  – "the sicker, the better." Digging into the 86 notebooks he's kept over the course of his career, Bierut walks us through 5 projects – from original conception to final execution – extracting a handful of simple lessons (e.g. the problem contains the solution; don't avoid the obvious) at the foundation of brilliant design solutions.</p>
<ol>I LEARNED ...
<li>Listen first, then design</li>
<li>Don't avoid the obvious. Obvious can be your friends.</li>
<li>The problem contains the solution</li>
<li>Indulge your obsessions</li>
<li>Love is the answer</li>
</ol>
Remember who you are doing it for. Remember why you are doing it. And you will not go wrong.]]></content></entry><entry><title>James Cameron Talks Curiosity</title><category term="Inspiration"/><category term="curiosity"/><category term="i learned"/><category term="james cameron"/><category term="ted talks"/><category term="video"/><id>http://www.mangoprojects.com/blog/2012/10/8/james-cameron-talks-curiosity.html</id><link rel="alternate" type="text/html" href="http://www.mangoprojects.com/blog/2012/10/8/james-cameron-talks-curiosity.html"/><author><name>Alex Mau</name></author><published>2012-10-09T02:51:00Z</published><updated>2012-10-09T02:51:00Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p><span class="thumbnail-image-block ssNonEditable"><span><a href="javascript:showFullImage('/display/ShowImage?imageUrl=%2Fstorage%2FJamesCameron_Curiosity.jpg%3F__SQUARESPACE_CACHEVERSION%3D1347245363142',1597,1600);"><img src="http://www.mangoprojects.com/storage/thumbnails/8411159-20212061-thumbnail.jpg?__SQUARESPACE_CACHEVERSION=1347245363148" alt="James Cameron talks curiosity" /></a></span></span></p>
<iframe width="400" height="225" src="http://www.youtube.com/embed/PVfd6fg7QsM?rel=0" frameborder="0" allowfullscreen></iframe>
<p><a href='http://youtu.be/PVfd6fg7QsM' target="_blank">James Cameron: Before Avatar ... a curious boy</a></p>
<p>James Cameron's big-budget (and even bigger-grossing) films create an unreal world all their own. In this personal talk, he reveals his childhood fascination with the fantastic -- from reading science fiction to deep-sea diving -- and how it ultimately drove the success of his blockbuster hits "ALIENS," "THE TERMINATOR," "TITANIC" and "AVATAR."</p>
<ul>I LEARNED ...
<li>I didn't really learn about leadership until I did these expeditions. Because I had to, at a certain point, say, "What am I doing out here? Why am I doing this? What do I get out of it?" No fame, no glory, no money. What are you doing? You're doing it for the task itself, for the challenge, for the thrill of discovery.</li>
<li>You know, what are the lessons learned? Well, I think number one is curiosity. It's the most powerful thing you own. Imagination is a forcethat can actually manifest a reality.</li>
<li>"Give me some advice for doing this." And I say, "Don't put limitations on yourself. Other people will do that for you -- don't do it to yourself, don't bet against yourself, and take risks."</li>
<li>Failure has to be an option in art and in exploration, because it's a leap of faith. And no important endeavor that required innovation was done without risk. You have to be willing to take those risks. So, that's the thought I would leave you with, is that in whatever you're doing, failure is an option,but fear is not.</li>
</UL>]]></content></entry><entry><title>Stanley Hainsworth - Creating a loved brand by telling a story</title><category term="branding"/><category term="design"/><category term="i learned"/><category term="stanley hainsworth"/><category term="video"/><id>http://www.mangoprojects.com/blog/2012/10/1/stanley-hainsworth-creating-a-loved-brand-by-telling-a-story.html</id><link rel="alternate" type="text/html" href="http://www.mangoprojects.com/blog/2012/10/1/stanley-hainsworth-creating-a-loved-brand-by-telling-a-story.html"/><author><name>Alex Mau</name></author><published>2012-10-02T02:55:00Z</published><updated>2012-10-02T02:55:00Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p><span class="thumbnail-image-block ssNonEditable"><span><a href="javascript:showFullImage('/display/ShowImage?imageUrl=%2Fstorage%2FStanleyHainsworth_Storytelling.jpg%3F__SQUARESPACE_CACHEVERSION%3D1346036651745',427,640);"><img src="http://www.mangoprojects.com/storage/thumbnails/8411159-20022720-thumbnail.jpg?__SQUARESPACE_CACHEVERSION=1346036651747" alt="Stanley Hainsworth talks creating a loved brand by telling a story" /></a></span></span></p>
<p>Stanley Hainsworth has been creative director at Nike, Lego, and Starbucks—all brands that have become iconic through good design. He just finished designing the new Gatorade bottle, too. Hainsworth clearly has a remarkable eye for style, but he insists that the key to creating a brand that attracts fans, that people love, is telling the company's story.</p>
<iframe width="400" height="225" src="http://www.youtube.com/embed/ejSSLzaJplw?rel=0" frameborder="0" allowfullscreen></iframe>
<ul>I LEARNED ...

<li>What is your story?<br />
What set you apart in the marketplace from anyone else?<br />
What do you like as a person?
</li>

<li>
Hainsworth says that companies like Apple have a persona. "You could describe what Apple is as a person, because of the personality they've created," he explains. "So when we work with tech startups, the first thing we have to figure out is their story—what sets them apart in the marketplace."</li>
<li>Now at the helm of Tether, his own design studio and retail space in Seattle, Hainsworth keeps looking for new challenges. "When I left Starbucks, people thought I'd want to work someplace really hip, like Diesel or Apple. I told them I wanted to work with Microsoft and Wal-Mart—two great American brands that have never told their story well. They both have incredible stories, if you think about the startups that they were at the time—it's unbelievable. Bill Gates, what he went through, and his story: it's never been told well. They've never used it to their advantage. They've become a product company with no soul."</li>
<li>"Great companies read your soul," says Hainsworth. "They give you something you didn't even know that you needed."</li>
<li>Brand as people. Consumer describe brand as person.</li>
<li>Successful brand has a story. Apple has a story. Nike has a story. Starbucks has a story. If a story told well and fully, the brand is able to weather many storms. Cosnumers becomes the brand's fans and the brand's personality. Consumers will stick with the brand they believe and trust.</li>
</ul>]]></content></entry><entry><title>Stanley Hainsworth talks about branding</title><category term="branding"/><category term="design"/><category term="i learned"/><category term="stanley hainsworth"/><category term="video"/><id>http://www.mangoprojects.com/blog/2012/9/24/stanley-hainsworth-talks-about-branding.html</id><link rel="alternate" type="text/html" href="http://www.mangoprojects.com/blog/2012/9/24/stanley-hainsworth-talks-about-branding.html"/><author><name>Alex Mau</name></author><published>2012-09-25T01:45:00Z</published><updated>2012-09-25T01:45:00Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p><span class="thumbnail-image-block ssNonEditable"><span><a href="javascript:showFullImage('/display/ShowImage?imageUrl=%2Fstorage%2FStanleyHainsworth_.jpg%3F__SQUARESPACE_CACHEVERSION%3D1346031888793',640,427);"><img src="http://www.mangoprojects.com/storage/thumbnails/8411159-20021946-thumbnail.jpg?__SQUARESPACE_CACHEVERSION=1346031888794" alt="Stanley Hainsworth talks about branding" /></a></span></span></p>
<iframe width="400" height="225" src="http://www.youtube.com/embed/QzKCqW6xXkI?rel=0" frameborder="0" allowfullscreen></iframe>
<p>What makes a good brand? <a href='http://www.tetherinc.com/' target='_blank'>Stanley Hainsworth</a> designed the new Gatorade bottles and much more. He's been a creative director at Nike, Lego, and Starbucks. Stanley Hainsworth talks about brand design and storytelling.</p>
<ul>I LEARNED ...
<li>How to maket a product.
<ol> 
<li>Create an identity / a character</li>
<li>Utilize new elements for all consumer touch points</li>
<li>Produce event / tour / outdoor advertisement</li>
<li>Develop app</li>
</ol>
</li>
<li>Brand is about connectiong a need and a want to a solution. When consumers create an emotional connection to a brand, brand have the permission to try new idea and experiment. Be good at what you do. Gain trust with your consumers. 
</li>
</ul>]]></content></entry><entry><title>Mickey Smith - Do Trust In The Things You Love</title><category term="Inspiration"/><category term="i learned"/><category term="mickey smith"/><category term="video"/><id>http://www.mangoprojects.com/blog/2012/9/10/mickey-smith-do-trust-in-the-things-you-love.html</id><link rel="alternate" type="text/html" href="http://www.mangoprojects.com/blog/2012/9/10/mickey-smith-do-trust-in-the-things-you-love.html"/><author><name>Alex Mau</name></author><published>2012-09-11T03:21:00Z</published><updated>2012-09-11T03:21:00Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p><span class="thumbnail-image-block ssNonEditable"><span><a href="javascript:showFullImage('/display/ShowImage?imageUrl=%2Fstorage%2FmickeySmith_.jpg%3F__SQUARESPACE_CACHEVERSION%3D1344309723271',809,1440);"><img src="http://www.mangoprojects.com/storage/thumbnails/8411159-19745367-thumbnail.jpg?__SQUARESPACE_CACHEVERSION=1344309723274" alt="Mickey Smith - Do Trust In The Things You Love" /></a></span></span></p>
<iframe width="400" height="225" scrolling="no" frameborder="0"  src="http://thedolectures.com/lectures/do-trust-in-the-things-you-love/?layout=embed"></iframe>
<p>Mickey Smith at the Do Lectures talks about do trust in the things you love. <a href='http://thedolectures.com/lectures/do-trust-in-the-things-you-love/' target='_blank'>Watch this talk</a>. Mickey Smith. “If I can only scrape a living, at least it will be a living worth scraping” Beautiful life affirming stuff.</p>
<p>Mickey Smith is a lad that has lived a life a little less ordinary. He grew up amongst a family of fisherman and mariners, so the ocean and the elements were inevitably where he was drawn. At the age of 9 he was given a disposable camera and an acoustic guitar and cameras and music combined with the magic of waves eventually led him to become a photographer and film maker. From Iceland to Tahiti, Ireland to Japan, Mickey’s love for waves of consequence and isolated environments has left him with many a fine tale to tell and worldwide acclaim for his groundbreaking creative endeavours.</p>
<ul>I LEARNED ...
<li>Do arm yourself with a grim.</li>
<li>Do embrace being out of control.</li>
<li>Do let your weirdness flow free go mad and be yourself.</li>
<li>Do trust in the things you love.</li>
<li>Do love the nature.</li>
<li>Do take time learning and experiencing.</li> 
<li>Do use your fear and failure as fuel.</li>
<li>Do what you love for a living but be wise with it.</li>
</ul>]]></content></entry><entry><title>Nike: Find Your Greatness</title><category term="Inspiration"/><category term="motivation"/><category term="nike"/><category term="video"/><id>http://www.mangoprojects.com/blog/2012/9/7/nike-find-your-greatness.html</id><link rel="alternate" type="text/html" href="http://www.mangoprojects.com/blog/2012/9/7/nike-find-your-greatness.html"/><author><name>Alex Mau</name></author><published>2012-09-08T01:59:00Z</published><updated>2012-09-08T01:59:00Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p><span class="thumbnail-image-block ssNonEditable"><span><a href="javascript:showFullImage('/display/ShowImage?imageUrl=%2Fstorage%2Fnike_FindYourGreatness.jpg%3F__SQUARESPACE_CACHEVERSION%3D1344305039863',634,500);"><img src="http://www.mangoprojects.com/storage/thumbnails/8411159-19744606-thumbnail.jpg?__SQUARESPACE_CACHEVERSION=1344305039864" alt="Nike: Find Your Greatness" /></a></span></span></p>
<iframe width="400" height="225" src="http://www.youtube.com/embed/_hEzW1WRFTg?rel=0" frameborder="0" allowfullscreen></iframe>
<p>Nike: Find Your Greatness</p>
<p>Greatness isn't reserved for the chosen few in one special city, it can also be found in London, Ohio, and London, Norway, and East London, South Africa, and Little London, Jamaica, and Small London, Nigeria and the London Hotel and London Road and anywhere else someone is trying to find it.</p>]]></content></entry><entry><title>Tim Brown - Design Thinking</title><category term="UM School of Art &amp; Design"/><category term="design"/><category term="i learned"/><category term="ideo"/><category term="lecture"/><category term="tim brown"/><category term="video"/><id>http://www.mangoprojects.com/blog/2012/9/3/tim-brown-design-thinking.html</id><link rel="alternate" type="text/html" href="http://www.mangoprojects.com/blog/2012/9/3/tim-brown-design-thinking.html"/><author><name>Alex Mau</name></author><published>2012-09-04T01:06:00Z</published><updated>2012-09-04T01:06:00Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p><span class="thumbnail-image-block ssNonEditable"><span><a href="javascript:showFullImage('/display/ShowImage?imageUrl=%2Fstorage%2FtimBrown_DesignThinking.jpg%3F__SQUARESPACE_CACHEVERSION%3D1343610402927',396,900);"><img src="http://www.mangoprojects.com/storage/thumbnails/8411159-19637616-thumbnail.jpg?__SQUARESPACE_CACHEVERSION=1343610402931" alt="Tim Brown speaks at The University of Michigan on Design Thinking." /></a></span></span></p>
<iframe width="400" height="300" src="http://www.youtube.com/embed/lGOTwFvkfhU?rel=0" frameborder="0" allowfullscreen></iframe>
<p>Tim Brown speaks at The University of Michigan on Design Thinking. Tim Brown is the CEO of IDEO. Among the 20 most innovative companies in the world, IDEO is a design consultancy that contributed to such innovations as the first Apple mouse and the Palm V. IDEO's work also addresses sustainability, the design of communities, health and wellness, and enterprise for people in the world's lower income groups. An industrial designer by training, Brown's own work has earned him numerous awards and been exhibited internationally.</p>
<ul>I LEARNED ...
<li>
If we consider design differently and stop focusing on the object. But instead, focusing on design as an approach. It will result in greater impact in the world.</li>
<li>England famous engineer <a href='http://en.wikipedia.org/wiki/Isambard_Kingdom_Brunel' target='_blank'>Isambard Kingdom Brunel</a> designed The Thames Tunnel, The Clifton Suspension Bridge in Bristol and The Great Western Railway.</li>
<li>Design thinking is solve problems and create world changing innovation. </li>

<li>Design thinking begins with integrated thinking. The ability to exploit opposing idea or constraint to create new solution. Solution that is better than the alternative or the existing idea that might exist in the world.</li>

<li>Design thinking require balancing what is desirable, what is economic viable and what is technological feasible. A breakthrough design often stenches the balance to the very limit.</li>

<li>Design thinking starts with human.
<ul>
<li>It begins with what human needs or might need.</li>
<li>What make life easier and more enjoyable?</li>
<li>What make technology useful and useable?</li>
<li>It is about understand culture, and context, in order to know where to begin to have new idea.</li>
<li>Instead of beginning with technology, we started with culture and people.</li> 
</ul>
</li>

<li>Human need is a place to start.
<ul> 
<li>Design thinking starts with the idea of being human center.</li>
<li>It moves to learning by making things.</li>
<li>From thinking about what to build to building in order to think.</li>
</ul>
</li>

<li>Prototyping is the vehicle of process. 
<ul>
<li>It is the way to evolved our ideas quickly.</li> 
<li>Prototype speed up the innovation process.</li>
<li>We only learn about our ideas when we put them out into the world and have them tested by the real world. The sooner you do that, the sooner you learn about the quality of your ideas.</li>
</ul> 
</li>

<li>Instead of thinking of seeing consumption as its primary objective, Design thinking is beginning to explore the potential of participation.<br />The shift from a passive relationship between producers and consumers to an active engagement of everyone in experience that are meaningful, profitable and productive.</li>
 

<li>Time of great change demand new solutions and new alternative.<br />Our existing solutions are out-dated. Design think changes the way we tackle problems.<br /> 
Instead of selecting the best choices out of existing alternative.<br />
Design thinking encourages us to diverge to explore new alternative, create new choices that never existed before. </li>

<li>What is the question we are trying to answer?</li>

<li>By focusing on the real need of people. By using prototype to move ideas along quickly. <br />By getting the process out of the hands of designers into the hands of the communities and getting the communities participation.<br />We can apply it to more important and big questions. </li>

</ul><p><br/></p>]]></content></entry><entry><title>Michael Rock - People and Pixels</title><category term="UM School of Art &amp; Design"/><category term="design"/><category term="i learned"/><category term="lecture"/><category term="michael rock"/><category term="video"/><id>http://www.mangoprojects.com/blog/2012/8/31/michael-rock-people-and-pixels.html</id><link rel="alternate" type="text/html" href="http://www.mangoprojects.com/blog/2012/8/31/michael-rock-people-and-pixels.html"/><author><name>Alex Mau</name></author><published>2012-08-31T22:38:00Z</published><updated>2012-08-31T22:38:00Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p><span class="thumbnail-image-block ssNonEditable"><span><a href="javascript:showFullImage('/display/ShowImage?imageUrl=%2Fstorage%2F2x4Deisng_.jpg%3F__SQUARESPACE_CACHEVERSION%3D1342996693134',561,875);"><img src="http://www.mangoprojects.com/storage/thumbnails/8411159-19545624-thumbnail.jpg?__SQUARESPACE_CACHEVERSION=1342996693136" alt="2x4 Design - Michael Rock, Susan Sellers, and Georgianna Stout." /></a></span></span></p>
<iframe width="400" height="300" src="http://www.youtube.com/embed/meRlcRGA0BQ?rel=0" frameborder="0" allowfullscreen></iframe>
<p>
Michael Rocks speaks at University of Michigan School of Art & Design on <a href='http://youtu.be/meRlcRGA0BQ' target='_blank'>People and Pixels</a> and his 2x4 Design Studio.</p>
<p>2x4 is a multidisciplinary design firm founded in 1995 by Michael Rock, Susan Sellers, and Georgianna Stout. The studio's focus is on the dynamic visual display of unexpected content for art, design, architecture, and cultural clients. 2x4 works in print, film/video, web, and environment design on such projects as graphic design, wallpaper and film for the Prada New York Epicenter; environmental design for new Vitra showrooms; sets and costumes for Trisha Brown Dance Company; environmental design for a new building in downtown Tokyo with Tadao Ando; the editorial concept for a special issue of Wired magazine with AMO; and a new line of textiles for Knoll.</p>
<ul>I LEARNED ...
<li>In 2006, five of the 2005 Communication Design honorees boycotted the breakfast reception hosted by the award’s honorary chair First Lady Laura Bush and held in June at the White House. Stefan Sagmeister, Paula Scher, and 2x4’s Michael Rock, Susan Sellers, and Georgie Stout wrote an open letter to Mrs. Bush stating, “Graphic designers are intimately engaged in the construction of language, both visual and verbal… It is our fundamental belief, and a central tenet of ‘good’ design, that words and images must be used responsibly, especially when the matters articulated are of vital importance to the life of our nation… It is our belief that the current administration of George W. Bush has used the mass communication of words and images in ways that have seriously harmed the political discourse in America. We therefore feel it would be inconsistent with those values previously stated to accept an award celebrating language and communication, from a representative of an administration that has engaged in a prolonged assault on meaning.” Source at <a href='http://archpaper.com/news/articles.asp?id=729' target='_blank'>The Architect's Newspaper</a>.</li>
<li>Project: <a href='http://www.anycorp.com/any_issues.php' target='_blank'>ANY</a> Magazine
<ul>
<li>Typography and text = Fractured texts</li>
<li>The idea was a quick project. The project is a printed sketch-book.</li>
<li>One issue every 2 months. Two colors. 64 pages. Large format.</li>
<li>To playing out typographical and content development ideas.</li>
<li>To work against the system they set for themselves.</li>
</ul>
</li>
<li><a href='http://www.goodreads.com/book/show/161772.Lagos' target='_blank'>Lagos: How It Works by Rem Koolhass</a></li>
<li><a href='http://www.wired.com/wired/archive/11.06/' target='_blank'>Wired Magazine Issue 11.06 | June 2003</a></li>
<li>VITRA
<ul>
<li><a href='http://3.bp.blogspot.com/_LZL8HEND6fw/R1KZUI5SRBI/AAAAAAAAAKk/GDE0uTWES88/s1600-R/img_9.jpg' target='_blank'>Picture one</a></li>
<li><a href='http://winterhouse.com/blog/vitra.226.jpg' target='_blank'>Picture two</a></li>
<li><a href='http://www.flickr.com/photos/robgiampietro/2892966659/' target='_blank'>Picture three</a></li>
<li><a href='http://yellowtrace.s3.amazonaws.com/wp-content/uploads/2011/07/Vitra-Miniatures-Chandelier_Paola-Pivi_yellowtrace_01.jpg' target='_blank'>Picture four</a></li>
</ul>
</li>

<li>Rem Koolhaas OMA. McCormick Tribune Campus Center. Illinois Institute of Technology. Chicago, Illinois
<ul>
<li><a href='http://www.arcspace.com/architects/koolhaas/McCormick-Tribune/' target='_blank'>Picture one</a></li>
<li><a href='http://urbantoronto.ca/forum/showthread.php/5481-Rem-Koolhaas-the-Irreverent-%E2%80%93-Neither-Modernist-nor-Historicist/page2' target='_blank'>Picture two</a></li>
</ul>
</li>

<li>Muhammad Ali Center
<ul>
<li><a href='http://www.soulofamerica.com/phpwcms/picture/upload/Image/us_cities/Black_Museums/Lou_Muhammad_Ali_Center.jpg' target='_blank'>Picture one</a></li>
<li><a href='http://bullpupcoolclub.files.wordpress.com/2010/04/m.jpg' target='_blank'>Picture two</a></li>
</ul>
</li>

<li><a href='http://4.bp.blogspot.com/_1bYW55GxcqE/RuyN9OXxTZI/AAAAAAAAAAU/C1mtmYulMdQ/s320/0511chanel_lg.jpg' target='_blank'>Chanel Glass wall in New York City</a></li>

<li>Prada Soho Store
<ul>
<li><a href='http://www.galinsky.com/buildings/prada/prada01.jpg' target='_blank'>Picture one</a></li>
<li><a href='http://www.galinsky.com/buildings/prada/prada04.jpg' target='_blank'>Picture two</a></li>
<li><a href='http://media.nowpublic.net/images/77/4/774e89dd62619317e746b489c7fbb277.jpg' target='_blank'>Picture three</a></li>
<li><a href='http://travellingboard.net/wp-content/uploads/2008/03/prada-store-new-york1.jpg' target='_blank'>Picture four</a></li>
<li><a href='http://graphics8.nytimes.com/images/2008/03/19/fashion/20prada600.1.jpg' target='_blank'>Picture five</a></li>
<li><a href='http://2.bp.blogspot.com/_tkSZnXVlz_Q/S1Hz6quYf0I/AAAAAAAAAxo/UunhJ3aHm1Q/s400/New+York+2010+058.JPG' target='_blank'>Picture six</a></li>
</ul>
</li>
</ul><p></p>]]></content></entry></feed>